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Coca-Cola Opens Factory in Afghanistan

Sunday, September 10th, 2006 at 20:10 by Rhys Wilcox

It could be a major turn in the tide for Afghanistan, both socially and economically, as Coke becomes the first large-scale business to open in the country in over ten years.

As it currently stands they are one of the poorest countries, largely controlled by violence and financed by drug money. It requires a huge investment and leap of faith for any business to try to establish themselves there. The new Coke factory in Kabul cost $25 million and will produce only the non-alcoholic drinks: Coke, Fanta, Sprite and, later, water.

Of course, most of the concern for the company’s long-term success depends purely on their security measures and attempts to keep the Taliban at bay. However, if you have heard any of comedy revolutionary, Mark Thomas’, tirade against the Coke Corporation, this beacon of salvation may be nothing more than a redress in the balance of evil. Look it up. A history involving highly addictive ingredients, fascistic support during WWII and more recently the brutal paramilitary murders of factory trade union leaders in Columbia.

Not to mention trying to sell tap water to us. What’s next? Coca-Snowla to the Inuits?

So maybe Coke should be praised for stepping into territory everyone else feared to go but, then again, maybe they are the only ‘legitimate’ company that could. Watch out for members of the Taliban being issued with clocking-in cards.

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